Wellworks
Building a brand from the ground up
Wellworks For You is a workplace wellness company that helps organizations create healthier, more engaged employees through personalized wellness programs, digital tools, and meaningful experiences. Wellworks needed a brand that felt as good as it looked. I helped build the brand from the ground up, establishing its core messaging and visual identity around the idea that wellness is a daily practice.
The visual system creates a fun and energized experience, making wellness feel more accessible. The brand guide features an expansive color palette and approachable typography to create a flexible identity that connects employers with their employees.
The result is a distinctive brand with a clear point of view. One that brings together people, technology, and personalized wellness to help organizations create healthier workplaces.
Brand Values: Wellness | Connection | Simplicity | Humanity | Progress
Brand Message: We promote wellness at work and in life
Client
Wellworks For You
Services
Brand Identity, Print, Web, Digital, Social Media, Video
Year
2020 - 2023
The Wellworks For You brand identity was built around a fun and approachable language that makes wellness feel accessible and human. I established the brand standards across color, typography, imagery, and visual elements, creating a cohesive system that could flex across digital and print applications. The foundation has continued to shape the brand over time. The standards I established are still reflected in Wellworks' website today, demonstrating the strength and longevity of the visual direction.
The Wellworks For You website was redesigned to bring the brand identity to life and create an interactive wellness experience. I provided the creative direction and brand guidance to a third-party agency, ensuring the design, imagery, typography, and overall experience embraced the visual standards established for the brand.
Digital marketing is a key part of keeping Wellworks For You members connected and engaged in their wellness journey. My work included promotional collateral for webinars and wellness events, along with monthly wellness newsletters that provide members with timely resources, program updates, and actionable content. These ongoing communications help reinforce the value of their wellness programs and encourage healthy habits throughout the year.
Social media plays a central role in Wellworks' marketing strategy, creating an ongoing connection with both internal employees and external audiences. My work across LinkedIn, Facebook, and Instagram focused on translating the brand into a consistent, engaging social presence that informs, inspires, and keeps wellness top of mind.
Earth Day - April 22, 2022
Seasonal and local root vegetables are the perfect comfort foods to incorporate into your diet as the season changes and the temperature drops. Brighten up your plate or bowl of soup with carrots, pumpkin, squash, broccoli, beans, chickpeas, and much more. Your heart will thank you for all the nutrients gained from these freshly harvested vegetables. Don't forget to spice things up with herbs like turmeric, cinnamon, ginger, thyme, dill, and basil.
#wellworksforyou #wellbalance #weekendwellness #harvest #eatseasonal #nutritionalwellbeing
Weekend Wellness - October 1, 2021
Today we celebrate Earth Day 2022, but every day is a great opportunity to bring awareness to what makes our planet beautiful. Transportation is the largest source of air pollution across the globe. One way to cut down on carbon dioxide emissions is riding a bike over driving a car when possible. Cycling is the perfect physical and mental health boost on a spring day. Park the car and hop on your bike for a leisurely ride, a quick trip down the road, or even a new way to work. Ride safely and keep our planet beautiful.
#wellworksforyou #wellbalance #EarthDay2022 #cycling #ourbeautifulplanet
First Day of Winter - December 21, 2021
Today marks the beginning of the winter season with the shortest day of the year. The winter solstice is a long night and a source of cold seasonal sadness for many. However, there are ways to throw some light into darkness this season. During your work day, change the zoom calls to regular phone calls that you can take outside or in a room with lots of natural light. This will give you a great chance to get up away from your desk and get as much vitamin D as the daylight allows.
#wellworksforyou #wintersolstice #winterwoes #daylight #productivity #staywarm
The Wellworks For You Culture video highlights the people behind the brand, sharing personal perspectives on their work/life balance. I developed the video concept and outline, then independently handled the filming, editing, and production to create a personal look at the culture that makes Wellworks unique.
2022 Year in Review. This internal company video celebrates the people of Wellworks For You and the moments that made 2022 meaningful. Featuring personal goals, milestones, and accomplishments from across the team, the video captures the progress, growth, and experiences that defined the year.